Jade founded the Holland Cooper label in 2008. It has since become the brand for classic British heritage and equestrian style, synonymous with luxury, and sought after for its tailored elegance, and fluent approach to blending signature country style with statement city tailoring.
Holland Cooper celebrates Great British Excellence at its best. Spotting a gap in the market for stylish country outerwear, Jade, with no formal training, started to cut all her designs herself by hand. From one or two garments sampled in the beginning, Jade now manages a super high-end luxury tailoring facility, with thousands of tweed and wool garments still cut by hand and made in the traditional way. Employed are some of the best tailors, pattern cutters, garment techs, and machinists, all delivering the finest quality UK-produced tailored investment pieces that last a lifetime.